Top 5 Consumer Finance Apps on Android in Madagascar: Q2 2023

In the second quarter of 2023, the performance of consumer finance applications on the Android platform in Madagascar showcased interesting trends. Here, we delve into the top 5 apps: MyBOA - Mobile Banking, SG Connect, Cash Book- daily expenses, My Baobab, and Finance: Expense control. The data for this analysis comes from Sensor Tower.

MyBOA - Mobile Banking experienced fluctuating weekly downloads, starting at 621 downloads in late March and ending with 480 downloads in the last week of June. The app's weekly downloads peaked at 692 during mid-April. Throughout the quarter, weekly downloads generally saw a gradual decline.

SG Connect also showed variable performance in terms of weekly downloads. The app began the quarter with 397 downloads and saw its highest number at 484 in mid-April. By the end of June, weekly downloads had decreased to 330. The data indicates a peak in mid-April, followed by a steady decrease.

Cash Book- daily expenses saw relatively stable weekly downloads, starting with 128 downloads and ending the quarter with 164. The highest number of downloads was 177, achieved twice, once in early May and again at the end of May. Weekly active users for the app grew consistently from 577 in late March to 748 by the end of June, indicating a positive trend in user engagement.

My Baobab had a stable download performance with minor fluctuations. The app started with 109 downloads and saw its peak at 161 in late May. By the end of June, the app had 130 weekly downloads. The download numbers remained relatively consistent over the quarter.

Finance: Expense control showed a steady increase in both weekly downloads and active users. Downloads began at 70 in late March, peaking at 145 by the end of May. The app concluded the quarter with 139 downloads. Weekly active users followed a similar upward trend, starting at 131 and rising to 323 by the end of June.

For further insights and detailed analytics on these apps, visit Sensor Tower.